Subscription Policy

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Having a legal subscription policy should be on the top of your list. One of the strongest marketing tools out there is to market to your clients with email marketing.

We all know that in today’s online world it feels like information is given out freely. This includes personal information such as emails, phone numbers, financials and so on. We as citizens of South Africa have a constitutional right to protection of our privacy. The sharing and distributing of information by companies has a massive impact in breaching this right. That is exactly why the PROTECTION OF PERSONAL INFORMATION ACT has come into play. We need to have our information protected. But likewise we also need to protect the information that our client gives to us.

On the 1st of July 2020 the bulk of THE PROTECTION OF PERSONAL INFORMATION ACT has come into operation.

Which brings us to the fact that your way of dealing with the information received needs to be in line with this new piece of legislation. The way in which you market must not go against exactly what this act is trying to accomplish. Apart from a moral duty, there is also a fine of 1 – 10 million Rand or 1 – 10 years’ imprisonment on the table for non-compliance. That really means that this is serious! There is a lot to say about this Act but we are only going to be looking at your email subscriptions and your subscription policy. You can download the FREE SUBSCRIPTION POLICY here.

You can also read more in depth about the different clauses in blog post that discusses the 5 MUST HAVE CONTRACT CLAUSES FOR CREATIVE BUSINESSES and will help you set the tone with your clients the right way.

 

Attorney prepared

Easy to read & quick to change

Drafted in terms of south african law

Created for your industry

Know your stuff guide included to help you
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