I know that you have probably been thinking about collaboration with other creatives for quite some time now. Or perhaps you have tried it a few times but haven’t completely gotten the hang of it. Collaboration with other brands is always a good plan to increase your Instagram followers and grow your business with clients.

It really also just help you to build your community of creatives. That is how we build our business, by helping other businesses. You never know when your collaboration creative partner sends some of the work your way because her client not only wanted her wedding planned but is also starting a new business and needs branding.

What is Collaboration?

Well, in the world of Creative Businesses it basically means that businesses come together to achieve a common or same business goal. A good example would be a styled shoot where a Wedding Planner, Stationery Designer and Photographer join up to create styled shoots to show off their products and talents while generating a few stock photos for their portfolios and Instagram accounts.


As you can see, it is a very good idea to collaborate. However, the idea is always that parties have a similar investment or help grow each other’s exposure by mentions and tags on Instagram equally.


The other thing that must definitely get a fair share of attention, is that of intellectual property!


Let us dive into my Collaboration tips:


1. Consider your Outcome

This is a very important aspect. Yes, this might be obvious – but sometimes it is easy to collaborate on a whim rather than really looking at exactly what your business needs. This is definitely a business strategy and needs time and consideration. My suggestion is that you need to have a look at what exactly it is that you want to achieve by collaborating. Is it exposure? Or is it a joint venture (as in you are going to be selling to the same market with just an add on both sides?

This is really going to be your starting point. BEGIN WITH THE END IN MIND!

Then everything else will follow – because once you know the end that you want to achieve, you can work towards figuring out which partners are going to be right for the business goal. Which is my next point.

2.Choose your collaboration Partners

You need to make sure that you choose your partners in such a way that it aligns with your business goal and what you want to achieve with the collaboration. If it is going to be an extended or recurring type of collaboration, then make sure you choose a like minded collaborator that will complement your business or product.

Any collaboration is about mutual gain and if that is the case then you need to make sure that the business you are collaborating with is going to help you grow your business.

3. Get that contract or agreement in place

I am sure you know by now that I am a big fan of having ducks in a row. And this is no different – I actually think that this maybe more important to have ready and good to go because you will most likely be investing time and money, and possibly some of your intellectual property. Not to mention the important fact that you want to make sure that all of the parties contribute as per the agreement and share, tag etc. what was agreed to.

This is that all important part that I have dealt with in my Complete Workshop of Sorting your Legal Stuff – BOUNDARIES. Each participating company needs to understand what they are in for and what not.

Just because you are putting these terms in writing does not mean that you do not trust them – it simply means that you are confirming what was said. Then there can be no confusion or miscommunication.


4. Plan ahead of time

The great thing about having a document representing what you are intending to do, who needs to contribute what and what the outcome will be means that you have also now taken the time to plan ahead of time.

As lame as this might sound (I literally live by this) FAIL TO PLAN, PLAN TO FAIL!

This saying has proven itself true time and time again. By planning this event or collaboration you are ensuring that it is not wasted time. That you will achieve the goal that you have set yourself out to achieve. Which is….


To summarize – CREATIVES COLLABORATE – it is one of your best tools in this time and it is something that can really help your business gain exposure. Make sure that you have all of your ducks in a row and that you are ready and geared towards your partnership and that you don’t end up having to deal with the pitfalls of collaboration.